PRACTICE BRIEF: fictional Riverbend Co-op

Riverbend Co-op is a fictional neighborhood grocery co-op. New members sign up online. The current welcome is a receipt and a fridge magnet. Staff can invite new members to a Saturday morning orientation and show them how to suggest products. The goal is to help new members feel like owners, not just shoppers. A draft welcome note is due Friday. The brief provides no retention figures, discounts, delivery service, or sales results.