PRACTICE BRIEF — feed this to /draft-kickoff to see how it works.

Project: Riverbend Co-op wants a new member-welcome packet.

What we know:
- They're a 1,200-member grocery co-op. New members sign up online but a third
  never come back after the first visit.
- They think the welcome experience is cold: a receipt, a fridge magnet, nothing else.
- They want new members to feel like owners, not shoppers, in the first two weeks.
- Budget is small. Timeline is six weeks. The board votes on the concept next month.
- A competitor (a slick national chain two blocks away) just opened.

Try it:  /draft-kickoff Riverbend member-welcome packet
Then answer the questions it asks, and watch it build the outline.
